Virgin Blue network review and Etihad partnership
So, DJ’s new CEO is really starting to make his presence felt – looking back over the last few weeks, quite a few changes have been made:
- New Zealand domestic flights cancelled completely
- Joint ventures with NZ and DL on track for possible approval later in the year
- Upcoming capacity increases in Australian domestic flights, including a “proper” domestic business cabin and widebody metal (2 x A332) for transcon flying
- Conversion of VA’s SYD-NAN service to DJ metal
- Cancellation of VA’s unprofitable JNB and HKT operations
- Major partnership with EY – complete FF program reciprocity, including points earn/burn, status earn and perks for status pax including lounge access
- New VA routes announced – SYD-AUH in Feb 2011 and BNE-AUH by Feb 2012
EY have put together a cutesy video to announce the partnership on the YouTubes:
Adding the recent announcement of Virgin Group’s return to profit in FY09-FY10, I’d say that things are looking up for them.